The day care center “Casa de Luz in São Paulo, Brazil, offers children from difficult backgrounds a place of safety and security. But especially in the Corona pandemic the non-profit institution has to cope with big financial challenges. For this reason, the two German companies ECOPLAN and CURSOR decided to help and made a donation in the amount of 5.000 euros.
ECOPLAN, as a consulting company for production processes, and CURSOR, as a provider of CRM software, not only share a close business relationship, but also the conviction that it is important to break the “control loop” to interrupt. This means breaking out of traditional patterns and taking action to bring about positive change. With the donation to the “Casa de Luz” day care center ECOPLAN and CURSOR want to contribute to give children from difficult backgrounds a better future.
The donation is a concrete example of how Corporate Social Responsibility (CSR) can be put into practice. Because more and more companies see themselves as having a responsibility not only to make profits, but also to show social commitment. ECOPLAN and CURSOR have shown that this is possible even in difficult times and that one can make a difference with concrete actions.
An overview of the donation campaign “Breaking the control loop
ECOPLAN and CURSOR, two companies from the region, donated together to the children’s home “Cantinho do Céu” in Brazil. The daycare center is located in one of São Paulo’s poorer neighborhoods and caters to children from difficult backgrounds. The children receive a warm meal, homework support and leisure activities.
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