The relaunch of enra is a good example of how impulses from the development department can lead to an optimization of the sales department. Valuable ideas and feedback can be gathered during product development, helping the sales team to better address customer needs.
The key to success lies in optimal communication between sales and development. It is important to ensure that information and experiences are continuously exchanged by both teams and that targeted measures are taken to improve cooperation.
Through targeted training and education, sales employees can be integrated into the development processes and vice versa. Implementing common tools and software can also help to share information and feedback more effectively.
Ultimately, improved communication between sales and development leads to better customer satisfaction and increased revenue. It is therefore worthwhile to invest in the cooperation between both teams and to use impulses from development as an important resource for the sales department.
Optimal communication between sales and development
Everyone knows how important good communication between sales and development is. But how can this be further improved? An impulse came from the relaunch of enra.
enra AG is a provider of IT solutions and has recently relaunched its platform. Several functions have been improved and new features have been added. It was important that the communication between sales and development worked smoothly. Only in this way could the platform be successfully improved and the clientele satisfied.
An important step in optimal communication between sales and development is to meet regularly and exchange feedback. Both sides should communicate openly and honestly with each other during this process.
- Sales: Collecting feedback from customers and forwarding it to the development department
- Development: take feedback and suggestions from sales and customers seriously and incorporate them into the planning process
Clear and understandable documentation is also essential to avoid misunderstandings. In addition, a joint project management software can be used to keep up to date and exchange important information.
To ensure optimal communication between distribution and development, constant work on improvement is required. However, this work should not be neglected, as successful collaboration between the two departments is vital to the success of an organization.